MKTG 3850 - Marketing Analytics

Hours: 3
Analytical techniques used by managers. Emphasis is given to interpreting research results and developing managerial relevant decisions. Topics include nonparametric, t-test and ANOVA, correlation and regression, cluster analysis, and conjoint analyses.
FA Sem.
Prerequisites: MATH 1240, MKTG 3100, and Jr standing or above; or permission of instructor.