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B.S. in Actuarial Science

Otterbein University Course Catalogs

2010-2011 Undergraduate Catalog 
    
    Nov 10, 2024  
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2010-2011 Undergraduate Catalog [Archived Catalog]

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MCOM 261 - COPYWRITING FOR ELECTRONIC MEDIA

Hours: 5
Students will learn concepts, theories and practices associated with various types of short-form writing for audio and video. Emphasis is placed on writing commercial and promotional copy and public service announcements. Students will also study audiences and the marketplace.
Prerequisites: MCOM 110 or 120.


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