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B.S. in Actuarial Science

Otterbein University Course Catalogs

2019-2020 Graduate Catalog 
    
    May 06, 2024  
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2019-2020 Graduate Catalog [Archived Catalog]

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MBA 6400 - Strategic Marketing

Hours: 3
This course explores the strategic role of marketing within business firms and non-profit organizations. Topics include industry and competitive analysis, customer analysis and consumer behavior, market segmentation, market research, distribution channel policy, product policy and strategy, pricing policy, advertising, sales force management, brand management, industrial marketing, and services marketing.


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