MKTG 4400 - Marketing Strategy

Hours: 4
Case studies are used to analyze marketing strategies of for-profit and not-for-profit organizations. Students will complete an industry analysis and present their findings.
Prerequisites: ACCT 2000, 2100; COMM 2800; ECON 2100, 2200; FIN 3400; IBM 3700; MGMT 3000; MKTG 3100, 3650, 4300; or senior standing or permission of instructor.