Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

B.S. in Actuarial Science
    
    Apr 18, 2025  
2010-2011 Graduate Catalog [Archived Catalog]

BADM 640 - Marketing Management

Hours: 4
This course explores the strategic role of marketing within business firms and non-profit organizations. Topics include industry and competitive analysis, customer analysis and consumer behavior, market segmentation, market research, distribution channel policy, product policy and strategy, pricing policy, advertising, sales force management, brand management, industrial marketing, and services marketing.


Catalog Navigation
Catalog Home
From the President
The University and the Community
Academic Policies
Enrollment Policies and Registration
Tuition, Fees and Payment Plans
Financial Aid
Judicial Policies, Regulations and Standards
Library and Academic Support Programs
Student Services and Campus Life
Directory
Departments
Programs
Courses