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B.S. in Actuarial Science

Otterbein University Course Catalogs

2009-2010 Graduate Catalog 
    
    Feb 18, 2025  
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2009-2010 Graduate Catalog [Archived Catalog]

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BADM 675 - Strategic Marketing

Hours: 4
This advanced marketing seminar explores marketing in the context of firm strategy using advanced concepts in industry and competitive analysis. It focuses on contemporary issues in marketing including brand management, service marketing, new product development and pricing strategies in both domestic and global contexts. It will analyze issues such as strategic intent, core competencies, strategic alliances, value-chain configuration and cross border transactions. Prerequisites: Marketing Management (BADM 640).


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