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B.S. in Actuarial Science
    
    Apr 05, 2025  
2022-2023 Undergraduate Catalog [Archived Catalog]

MKTG 3100 - Principles of Marketing

Hours: 3
Marketing strategies related to consumer and industrial products and services. Particular emphasis is given to the marketing process model that includes the firm’s internal and external environment, strategy, and tactics.
FA, SP Sems.
Prerequisites: ACCT 2000.


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