MCOM 450 - CASE STUDIES IN MEDIA

Hours: 5
An analytical examination of contemporary issues and problems confronting media managers. An emphasis on case studies illustrating the interrelationships in a media operation, and the forces influencing decision-making.
Prerequisites: (a) COMM 200, MCOM 110, a 300-level MCOM practicum and MCOM 120; or (b) COMM 200, JOUR 260 and a 300-level JOUR practicum.