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B.S. in Actuarial Science

Otterbein University Course Catalogs

2007-2009 Undergraduate Catalog 
    
    Nov 27, 2024  
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2007-2009 Undergraduate Catalog [Archived Catalog]

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MCOM 261 - COPYWRITING FOR ELECTRONIC MEDIA

Hours: 5
Students will learn concepts, theories and practices associated with various types of short-form writing for audio and video. Emphasis is placed on commercial and promotional copy, public service announcements, fostering client relationships and market considerations.
Prerequisites: MCOM 110 or 120.


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