Marketing Analytics Minor

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Total required credit hours: 15
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Note: The Marketing Analytics minor links managerial recommendations to quantified support. Students learn skills related to analysis, writing, presentation, and business statistics. The Marketing Analytics minor is ideal for students who are majoring in Economics, Finance, or Journalism & Media Communication.

MINOR REQUIREMENTS (15 hrs)

Core Courses

ACCT 2000 - Financial Accounting
MATH 1240 - Statistics I
MKTG 3100 - Principles of Marketing
MKTG 3850 - Marketing Analytics

Electives

Choose one course from the following:

ECON 4500 - Introduction to Econometrics - Writing Intensive
MATH 2240 - Statistics II

RESIDENCY REQUIREMENT

At least 5 hrs in an Otterbein classroom or through an approved-off campus study program.

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Marketing Analytics Minor

MINOR REQUIREMENTS (15 hrs)

Core Courses

Electives

RESIDENCY REQUIREMENT