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B.S. in Actuarial Science

Otterbein University Course Catalogs

2010-2011 Graduate Catalog 
    Oct 23, 2019  
2010-2011 Graduate Catalog [Archived Catalog]

BADM 675 - Strategic Marketing

Hours: 4
This advanced marketing seminar explores marketing in the context of firm strategy using advanced concepts in industry and competitive analysis. It focuses on contemporary issues in marketing including brand management, service marketing, new product development and pricing strategies in both domestic and global contexts. It will analyze issues such as strategic intent, core competencies, strategic alliances, value-chain configuration and cross border transactions. Prerequisites Marketing Management (BADM 640).