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B.S. in Actuarial Science

Otterbein University Course Catalogs

2010-2011 Graduate Catalog 
    
    Apr 19, 2024  
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2010-2011 Graduate Catalog [Archived Catalog]

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BADM 640 - Marketing Management

Hours: 4
This course explores the strategic role of marketing within business firms and non-profit organizations. Topics include industry and competitive analysis, customer analysis and consumer behavior, market segmentation, market research, distribution channel policy, product policy and strategy, pricing policy, advertising, sales force management, brand management, industrial marketing, and services marketing.


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