BADM 691 - Business Strategy

Hours: 4
This elective course is designed to help students understand the business enterprise in its entirety. It integrates the concepts from marketing, operations and finance. It adds new perspectives about competitive and cooperative behaviors of companies. It is a big-picture course. It explores concepts. We sill study strategy formulation, implementation and assessment (metrics). We will become familiar with the language and new concepts of strategic thinking such as operational readiness, alignment and strategic renewal. We will be using case studies as well as formal texts. The teaching approach is that there are choices and consequences (some intended and some unintended). The class will critically examine both sides of the equation and make the best decision in the best short and long term overall interests of the firm. Prerequisites BADM 600, BADM 640, BADM 645, and BADM 630 or 615

Notes:
BADM 691 courses are courses offered on experimental basis for a limited time only. Once the course is deemed appropriate for permanent adoption to the MBA curriculum, then a formal proposal for adoption is made.

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BADM 691 - Business Strategy