MKTG 4300 - Integrated Marketing Communications

Hours: 3
The integrated marketing communication tools that a firm uses to talk with and listen to suppliers and customers. Emphasizes the integrated use of advertising, sales promotions, public relations, the Internet, and non-traditional forms of promotions to ensure consistent messages are sent to all audiences.
FA Sem.
Prerequisites: MKTG 3100 and senior standing or above; or instructor permission.

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MKTG 4300 - Integrated Marketing Communications