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B.S. in Actuarial Science

Otterbein University Course Catalogs

2018-2019 Undergraduate Catalog 
    
    Mar 28, 2024  
2018-2019 Undergraduate Catalog [Archived Catalog]

MKTG 3850 - Marketing Analytics

Hours: 3
Analytical techniques used by managers. Emphasis is given to interpreting research results and developing managerial relevant decisions. Topics include nonparametric, t-test and ANOVA, correlation and regression, cluster analysis, and conjoint analyses.
FA, SP Sems. 
Prerequisites: MATH 1240, MKTG 3100, and Jr standing or above; or permission of the instructor.