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B.S. in Actuarial Science

Otterbein University Course Catalogs

2018-2019 Undergraduate Catalog 
    Aug 08, 2020  
2018-2019 Undergraduate Catalog [Archived Catalog]

SMGT 3850 - Sport Marketing

Hours: 3
The application of marketing principles and practices to the sport industry. Theoretical and practical applications of marketing professional and collegiate sports are examined. Marketing sport, both as a spectator and participatory activity. Exploring the marketing process relative to sports in collegiate, recreational, commercial, and professional environments. Topics include: SWOT analysis, market research techniques, identifying target markets and market segmentation, distribution, packaging, promotional developments and strategies, positioning, pricing, and advertising. Unique aspects of sport marketing, applying marketing concepts to sport as a product, and the promotion of sports activities. Understanding sport consumer behavior, sponsorship, licensing, and media relations.
SP Sem.
Prerequisites: SMGT 1800
Notes: This course has an additional fee.