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B.S. in Actuarial Science

Otterbein University Course Catalogs

2018-2019 Undergraduate Catalog 
    
    Mar 28, 2024  
2018-2019 Undergraduate Catalog [Archived Catalog]

MKTG 3800 - Digital Marketing

Hours: 3
How the Internet and related digital technologies are applied to marketing and business, and what methods and applications of digital marketing have been developed and used widely. Topics include: search engine optimization, paid search engine marketing (pay-per-click), online advertising (display ad network, Google Adwords, and measures of return on ad spend), web analytics, email marketing, social media marketing, online reputation management, online pricing, affiliate marketing, and mobile marketing.
FA, SP Sems.
Prerequisites: MKTG 3100.