2018-2019 Undergraduate Catalog 
    
    Jan 21, 2019  
2018-2019 Undergraduate Catalog

MKTG 3100 - Principles of Marketing

Hours: 3
Marketing strategies related to consumer and industrial products and services. Particular emphasis is given to the marketing process model that includes the firm’s internal and external environment, strategy, and tactics.
Prerequisites: ACCT 2000.