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B.S. in Actuarial Science

Otterbein University Course Catalogs

2018-2019 Undergraduate Catalog 
    
    Nov 14, 2019  
2018-2019 Undergraduate Catalog [Archived Catalog]

MKTG 3100 - Principles of Marketing

Hours: 3
Marketing strategies related to consumer and industrial products and services. Particular emphasis is given to the marketing process model that includes the firm’s internal and external environment, strategy, and tactics.
Prerequisites: ACCT 2000.