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B.S. in Actuarial Science

Otterbein University Course Catalogs

2016-2017 Undergraduate Catalog 
    
    Apr 24, 2024  
2016-2017 Undergraduate Catalog [Archived Catalog]

MKTG 2650 - Sales

Hours: 4
The primary objective of the course is for students to learn about customer-centric, ethical-based selling. This process includes asking effective questions that uncover, and lead to understanding, buyers’ needs and motivations in a framework of personal ethical orientation. The course also covers prospecting for customers, qualifying prospects, making sales presentations, overcoming objections, and closing. No prior business knowledge required.
Prerequisites: Sophomore standing or higher.