SMGT 3850 - Sport Marketing

Hours: 4
A course that focuses on the application of marketing principles and practices to the sport industry. Theoretical and practical applications of marketing professional and collegiate sports are examined. Consideration is given to marketing sport, both as a spectator and participatory activity. This course explores the marketing process relative to sports in collegiate, recreational, commercial, and professional environments. Topics include SWOT analysis, market research techniques, identifying target markets and market segmentation, distribution, packaging, promotional developments and strategies, positioning, pricing, and advertising. Unique aspects of sport marketing and applying marketing concepts to sport as a product and the promotion of sports activities is discussed. Students will understand sport consumer behavior, sponsorship, licensing, and media relations.
Prerequisites: SMGT 1800
Notes: This course has an additional fee.

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SMGT 3850 - Sport Marketing