SMGT 3600 - Fundraising in Sport

Hours: 4
Fundraising and development is an important growth area within Sport Management. Behind every good athletic program is an effective fund raising and development program. Continued financial support is needed from existing donors, and new support is eagerly sought. This course is designed to expose the student to strategic and comprehensive fundraising management principles and practices with an emphasis on intercollegiate athletics at all levels. Topics will include prospect identification, information management, relationship management, and major gift programs. The course will also cover grantsmanship and grant-writing as well as planned giving and capital campaigns.
Prerequisites: SMGT 1800 and SMGT 3800.
Notes: This course has an additional fee.

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SMGT 3600 - Fundraising in Sport