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B.S. in Actuarial Science

Otterbein University Course Catalogs

2016-2017 Undergraduate Catalog 
    
    Mar 28, 2024  
2016-2017 Undergraduate Catalog [Archived Catalog]

MKTG 3850 - Marketing Analytics

Hours: 4
A study of analytical techniques used by managers. Emphasis is given to interpreting research results and developing managerial relevant decisions. Topics include nonparametric, t-test and ANOVA, correlation and regression, cluster analysis, and conjoint analyses.
Prerequisites: MKTG 3100, MATH 1240.