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B.S. in Actuarial Science

Otterbein University Course Catalogs

2016-2017 Undergraduate Catalog 
    
    Apr 18, 2024  
2016-2017 Undergraduate Catalog [Archived Catalog]

JAMC 3700 - Media Management

Hours: 4
Application and interpretation of data in media management. Online analytics, survey design, ratings and additional data sources are evaluated for application in sales, programming and management decision-making.
Prerequisites: One course from COMM 2000, JAMC 1100, 1200, 1300, 1400; and either a JAMC 3000-level course or COMM 3000.