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B.S. in Actuarial Science

Otterbein University Course Catalogs

2016-2017 Undergraduate Catalog 
    
    Mar 28, 2024  
2016-2017 Undergraduate Catalog [Archived Catalog]

COMM 3400 - Persuasion

Hours: 4
A study of rhetorical and psychological theories of persuasion, with special attention to motivation and audience factors. Includes application to the development, presentation, analysis and testing of written and oral persuasive messages and persuasive campaigns.
Prerequisites: Junior standing.