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B.S. in Actuarial Science

Otterbein University Course Catalogs

2015-2016 Undergraduate Catalog 
    
    Apr 23, 2024  
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2015-2016 Undergraduate Catalog [Archived Catalog]

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MKTG 3850 - Marketing Analytics

Hours: 4
A study of analytical techniques used by managers. Emphasis is given to interpreting research results and developing managerial relevant decisions. Topics include nonparametric, t-test and ANOVA, correlation and regression, cluster analysis, and conjoint analyses.
Prerequisites: MKTG 3100, MATH 1240.


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