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    Otterbein University
   
 
  Dec 17, 2017
 
 
    
2015-2016 Undergraduate Catalog [Archived Catalog]

MKTG 3100 - Principles of Marketing

Hours: 4
A study of marketing strategies related to consumer and industrial products and services. Particular emphasis is given to the marketing process model that includes the firm’s internal and external environment, strategy, and tactics. The course’s group project meets the Undergraduate leadership component of the 5 Cardinal Experiences.
Prerequisites: ACCT 2000.