MBA 6950 - Business Strategy

Hours: 3
This elective course is designed to help students understand the business enterprise in its entirety. It integrates the concepts from marketing, operations and finance. It adds new perspectives about competitive and cooperative behaviors of companies. It is a big-picture course. It explores concepts. We will study strategy formulation, implementation and assessment (metrics). We will become familiar with the language and new concepts of strategic thinking such as operational readiness, alignment and strategic renewal. We will be using case studies as well as formal texts. The teaching approach is that there are choices and consequences (some intended and some unintended). The class will critically examine both sides of the equation and make the best decision in the best short and long term overall interests of the firm. Prerequisites: MBA 6000, 6150 or 6300, 6400 and 6450.

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MBA 6950 - Business Strategy