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B.S. in Actuarial Science

Otterbein University Course Catalogs

2013-2014 Undergraduate Catalog 
    
    Mar 28, 2024  
2013-2014 Undergraduate Catalog [Archived Catalog]

MKTG 4300 - Advertising and Promotion

Hours: 4
The role of advertising and sales promotion in the comprehensive marketing program of a consumer packaged goods company. Students will research an organization and produce a media plan for a new product to be introduced by that organization.
Prerequisites: MKTG 3100.