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B.S. in Actuarial Science

Otterbein University Course Catalogs

2011-2012 Graduate Catalog 
    Aug 15, 2020  
2011-2012 Graduate Catalog [Archived Catalog]

MBA 6750 - Strategic Marketing

Hours: 3
This advanced marketing seminar explores marketing in the context of firm strategy using advanced concepts in industry and competitive analysis. It focuses on contemporary issues in marketing including brand management, service marketing, new product development and pricing strategies in both domestic and global contexts. It will analyze issues such as strategic intent, core competencies, strategic alliances, value-chain configuration and cross border transactions. Prerequisites: MBA 6400