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B.S. in Actuarial Science

Otterbein University Course Catalogs

2011-2012 Graduate Catalog 
    Aug 15, 2020  
2011-2012 Graduate Catalog [Archived Catalog]

MBA 6400 - Marketing Management

Hours: 3
This course explores the strategic role of marketing within business firms and non-profit organizations. Topics include industry and competitive analysis, customer analysis and consumer behavior, market segmentation, market research, distribution channel policy, product policy and strategy, pricing policy, advertising, sales force management, brand management, industrial marketing, and services marketing.