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B.S. in Actuarial Science

Otterbein University Course Catalogs

2011-2012 Undergraduate Catalog 
    
    May 26, 2024  
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2011-2012 Undergraduate Catalog [Archived Catalog]

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MKTG 4100 - Retail Management

Hours: 4
A study of the retailer’s role as interface between the channel and the customer. Emphasis is given to the retailer’s internal and external environments. Retail management practices related to its finances, accounting statement, inventory, location, and personnel are studied. Course fulfills the Community Engagement component of the 5 Cardinal Experiences.
Prerequisites: MKTG 2000.


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