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B.S. in Actuarial Science

Otterbein University Course Catalogs

2010-2011 Undergraduate Catalog 
    
    Apr 24, 2024  
2010-2011 Undergraduate Catalog [Archived Catalog]

BADM 310 - PRINCIPLES OF MARKETING

Hours: 5
A study of management strategies in the marketing of consumer and industrial products and services: target market selection and product, pricing, distribution and promotion strategies.
Prerequisites: ECON 210.